Group Marketing Executive:

Purpose Of The Role:

We are looking for a Marketing Executive with a strong digital marketing background to join us. The right candidate will be responsible for the group’s marketing activities. The Marketing Executive will be expected to deliver fresh, engaging and compelling marketing activities to drive enquiries through the business.

Main Responsibilities:

  • • Create, develop and execute the marketing budget & strategy for the company
  • • Plan and execute marketing campaigns both online and offline
  • • Responsible for monitor and optimizing SEO and PPC digital marketing activities
  • • Copywriting and develop all social and digital media campaigns
  • • Create the marketing planners for each dealership
  • • Worked with sales & aftersales teams to ensure monthly, quarterly & yearly sales targets are met
  • • Monitor and report effectiveness of the marketing communication
  • • Responsible for the brand guidelines, with Volkswagen Group Marketing Team
  • • Responsible for leading the third party digital, marketing, advertising & PR agencies
  • • Responsible for the GDPR compliance of the entire group
  • • Responsible for the CRM system

What We Are Looking For:

Knowledge and experience within Digital Marketing will be expected, and automotive knowledge will be a distinct advantage (though not essential). They will be articulate, highly organised, have a great eye for detail and preferably educated to degree level, with excellent MS Office Skills and strong Google Analytics experience.

Essential Requirements:

  • • Knowledge of social media platforms/ability to engage with others online
  • • Able to demonstrate a good working knowledge of digital marketing and best practices
  • • Ability to write clear, engaging content, with impeccable spelling and grammar
  • • Needs to have a full driving licence and be flexible to occasionally work late or start early
  • • Ability to work well on own initiative, as part of a team, and under pressure
  • • Superb planning, analytical and organisational skill

Desirable Requirements:

  • • Experience of Google Analytics
  • • Photoshop
  • • Previous experience or knowledge of the Automotive industry
  • 2 years’ experience in a similar digital marketing role

Competitive Salary, company laptop & mobile phone plus a company car

No agencies please

Ref: Group Marketing Executive

Working Hours Monday - Friday
Location Winchester
Salary Competitive
Benefits Competitive Salary, Company Laptop & Company phone, plus a Company Car
Closing Date 31/08/2020
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