About Us | Winchester Motor Company

About Us

Winchester Motor Group comprises of Winchester Motor Company, Garland Motors and Aldershot Used Car Centre. As a family owned business we focus on customer service and value for money. This section covers a little bit about us, our history, who works here, the latest news, what our customers have said about us and current vacancies and opportunities.

A Brief History

Winchester Motor Group is delighted to be celebrating 50 years in business during 2015. This is a brief history and important dates as the company has grown that may be of interest.



1965 - In the beginning

Winchester Motor Company was founded in 1965 by ex-Fleet Airarm pilot Robert Mills-Goodlet and his wife Pam. The company has remained a family owned business ever since and now the business is run by Mark and Lynne Mills-Goodlet and this year celebrates 50 years. Having had the Volkswagen franchise since 1965 Winchester Motor Company is one of the longest serving Volkswagen agents in the country.

2012 - A second site in Aldershot

With the success of the ŠKODA franchise we had begun to outgrow the site at Waterloo Road and with ŠKODA also requiring dealers to have larger showrooms, we purchased a major site on Ash Road to relocate ŠKODA. With a total refurbishment to exacting manufacturer standards, the site opened for business in the autumn of 2012. 

2003 - The ŠKODA franchise

In 2003 whilst keeping the Volkswagen Authorised Repairer part of the business, the company dropped the Volkswagen Sales franchise and took on ŠKODA, a brand with huge potential. ŠKODA is the largest growing brand in the United Kingdom at this present time. Last year in the UK we could have sold 10,000 less cars and still have been the largest growing brand. ŠKODA ticks all the boxes with reliability, comfort, style and value for money, but the brand would be nothing without the care and attention that a retailer dedicates in making your purchase of a ŠKODA car an enjoyable experience.

2013 - Isuzu in Aldershot

In 2013 an opportunity arose for the Isuzu franchise for the area and the decision was made to put the franchise in at Waterloo Road.

This coincided with a dedicated Used Car Centre also being launched.

2005 - Garland Motors Aldershot

In 2005 came the first acquisition as the company expanded into Aldershot with the purchase of Garland Motors on Waterloo Road. This was also a ŠKODA main dealership and gave us two ŠKODA sites within thirty miles of each other. Garland Motors was already an established business which helped.

2014 - Great Wall Motors & DFSK Vans

More opportunities came our way in 2014 and with the introduction of Great Wall Motors 4x4 at both our Winchester location and Waterloo Road site in Aldershot, plus DFSK Vans at Waterloo Road, the Group had truly become a multi-franchised business.

2008 - ŠKODA Retailer of the Year

We are a family owned business and we do put the emphasis on customer satisfaction and the fact that we have been nominated for Skoda Retailer of the Year the last six years since winning it in 2008 shows that we really do put the customer first. If we do make a mistake then we put every effort into rectifying the situation.

2015 - Winchester Refurbishment

In late 2014 and completed in late March 2015, our Winchester location underwent a total refurbishment offering the very latest state of the art ŠKODA experience. We are looking forward to a good year. Thank you for visiting the Winchester Motor Group website and I do look forward to welcoming you to one of our showrooms soon.

Mark Mills-Goodlet - Managing Director